A woman is lying on a styrofoam tray, she is covered in "blood" and wrapped in cellophane. There is a price sticker on this "package" labeling her body as flesh. The woman's "bloody corpse" appears just like that of the animals' flesh many consume. Packages identical to this can be found in any supermarket's butcher shop. A warning on her price label details the amount of animals that suffer solely for human consumption and end up on shelves in our stores packaged this way.
The idea behind this photograph is that we should treat animals as we do humans because their flesh is no less important than ours. If one walked into a supermarket to find a packaged human body part in the butcher shop they would be disgusted. We wouldn't eat a human corpse even when packaged this way, however "flesh is flesh." Becoming a vegetarian means that you are one less person causing great suffering to animals.
This photograph shows a very gruesome truth. It evokes the guilt associated with eating animals regardless of the fact that there is another option-one that is now more easily accessible than ever. When one looks at this they feel sick, and they are forced to imagine being that meat.
